Sydney.com | NSW Government
As a UI/UX Designer, I had the opportunity to contribute to the design projects at Sydney.com. My main focus was on enhancing user experiences by improving key elements such as filters and main page headers. I aimed to deliver exceptional results while working within tight timelines, ensuring the success of projects across diverse regions including the US, UK, and India.
To comply with my confidentiality agreement, I have omitted and appropriated confidential information.
These designs are a reinterpretation of the original.My role
As a contract UI/UX Designer at Sydney.com (renewed 2 times), I had the opportunity to work on crafting engaging user experiences for global audiences. My role involved redesigning landing pages for the US, UK, and India, tailoring key elements to each specific audience.
Additionally, I fostered cross-team collaboration and ensured project success in creating the Sydney.com platform.
Conducting UI/UX audits on 1850 pages across sydney.com to verify UI and UX consistency.
The challenge
The goals were to:
1. Redesigned landing pages for the US, UK, and India audiences, tailoring key elements to meet their specific needs and preferences aligned with Sydney.com design system.
2. Fostered cross-team collaboration by closely working with content authors, developers, and stakeholders to align project objectives and effectively communicate design concepts.
3. Achieved positive user engagement and contributed to the overall success of Sydney.com through these redesign efforts.
